2021 Media Content Consumption Survey results released

The Government has released the results of its second annual media content consumption survey, exploring how Australians watch screen content.

The 2021 Media Content Consumption Survey was conducted by the Social Research Centre in September 2021 and is based on a representative sample of the Australian adult population. It will help inform the Government’s ongoing media reform agenda.

The 2021 survey shows that online subscription services are on par with commercial free-to-air television as the most popular way for Australian adults to watch screen content.

  • 62 per cent of Australian adults reported watching an online subscription service in 2021, up from 60 per cent in 2020.
  • 58 per cent reported watching commercial free-to-air television, down from 61 per cent in 2020.

Video streaming subscription services continue to grow in popularity with Australian households.

  • 79 per cent of Australian adults have access to at least one video streaming subscription service in their household in 2021, compared to 77 per cent in 2020.
  • Netflix is the clear market leader, with 67 per cent reporting they had a Netflix subscription in their household.

Free-to-air television remains the most popular source for viewing news and sports.

To view more Survey results, visit 2021 Media Content Consumption Survey.