Prominence for connected TV devices

The Australian Government has committed to legislating a prominence framework to ensure local TV services are easy for Australian audiences to find on connected TV devices.

The Australian broadcasting landscape has changed dramatically over the last two decades. Audiences can now access a range of local and international TV services through internet-connected devices. While they offer significant benefits for Australian audiences, these technology-driven changes are creating a more challenging environment for local TV services to deliver content to these viewers.

A legislated prominence framework would shape the way TV applications and/or content are presented to Australians. It would seek to ensure local TV services can be easily found on connected devices, so they can continue to contribute to Australia’s public and cultural life.

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