Prominence for connected TV devices

The Australian Government has committed to legislating a prominence framework to ensure local TV services are easy for Australian audiences to find on connected TV devices.

The Australian broadcasting landscape has changed dramatically over the last two decades. Audiences can now access a range of local and international TV services through internet-connected devices. While they offer significant benefits for Australian audiences, these technology-driven changes are creating a more challenging environment for local TV services to deliver content to these viewers.

A legislated prominence framework would shape the way TV applications and/or content are presented to Australians. It would seek to ensure local TV services can be easily found on connected devices, so they can continue to contribute to Australia's public and cultural life.

Bill to legislate the prominence framework

On 29 November 2023, the Government introduced a legislative prominence framework Bill into Parliament. The Bill and Explanatory Memorandum are available on the Australian Parliament House website.

Exposure draft of prominence regulations

The Communications Legislation Amendment (Prominence and Anti-siphoning) Bill 2023 was introduced into Parliament on 29 November 2023, and would introduce a ‘must-carry’ prominence framework to ensure that local free-to-air television services can easily be found on connected television devices in Australia.

If passed, the Bill would provide that regulations can prescribe the minimum prominence requirements that connected television devices must comply with. An exposure draft of the prominence regulations are available below.

More information