A content analysis of the portrayals of driving incidents and alcohol incidents in popular television programmes has been conducted, as well as the examination of a sample of alcohol advertisements. In general, the study concluded that driving is presented fairly responsibly on television watched by adults. Those incidents of irregular and dangerous driving which occurred were mainly found in American productions. A number of observations are made concerning the portrayal of alcohol and alcohol advertisements.
Download Complete Document: Alc_TV [PDF: 6206 KB]
Type: Research and Analysis Report
Sub Type: Consultant Report
Author(s): G Noble
Topics: Alcohol, Media
Publication Date: 01/06/90