The campaign highlights the National Fuel Security Plan, the important part we all have to play to help our fuel go further, and tips to save fuel.
The Australian Government has launched the National Fuel Security advertising campaign to raise awareness of the National Fuel Security Plan (the Plan), the important part we all have to play and provides tips to help save fuel.
The global fuel shortage is affecting us all. To keep us moving, the government has been working to secure Australia's fuel supply.
The 4-level plan helps safeguard Australia’s fuel supply and keep our truckies, farmers and essential services moving. It has been endorsed by National Cabinet, to facilitate a consistent national response.
The Plan has 4 levels – level 1 being the lowest and level 4 requiring the strongest action. We are currently at level 2 ‘Keep Australia moving’, where we can consider simple changes to use less fuel.
The campaign’s key message is “Every little bit helps’, and will reach Australians nationally. Advertising will feature on a range of media channels including television, radio, social, outdoor (including at petrol stations) and print.
For more information visit fuelplan.gov.au
Watch the television advertisement below