Prominence Framework for Connected Television Devices—Proposals Paper

We're seeking feedback on design options for a framework to ensure that Australian TV services can easily be found on connected TV devices.

Why we want your input

The Australian Government has committed to legislating a prominence framework to ensure Australian TV services are easy for audiences to find on connected TV devices. The proposals paper (located below under Relevant documentation) presents a range of design options for consultation.

How you can voice your opinion

Click on the ‘Have your say’ button below to provide your input to the review. You can do this in 2 ways: provide a short comment; and / or make a ‘formal submission’. All submissions (other than confidential submissions) will be published on the website. Comments will not be published but will inform the review process in the same manner as submissions.

An accessible version of the paper will be published in late January 2023. If you require an accessible version prior to its publication, please contact

What will be the outcome of this consultation?

Comments and submissions will inform the Government’s design of a legislated prominence framework.

The Issue

The Australian Government committed to legislating a new prominence for Australian TV services on connected TV devices.

A legislated prominence framework would shape the way TV applications and/or content are presented to Australian audiences. It would seek to ensure that local TV services can be easily found on TV devices, so that they can continue to contribute to Australia’s public and cultural life.

Legislating a prominence framework is part of the Australian Government’s commitment to media reform, which has already seen a consultation on the future of the anti-siphoning scheme to ensure that Australians continue to have the opportunity to enjoy free coverage of events of national significance.

We are seeking feedback on a number of design issues grouped around key elements of a prominence framework, including:

  • which TV services should be included
  • which devices should be regulated
  • which entities should be responsible for compliance with the framework
  • which regulatory model should be used
  • what legislative mechanism should be used to implement the framework.

Relevant documentation

Please contact the department if you would like an accessible copy of the consultation paper at


The proposals paper for a prominence framework for connected television devices was open to submissions from 23 December 2022 to 24 February 2023. The Government has considered the issues and views provided in the submissions. Public submissions are available below.

On 29 November 2023, the Government introduced a legislative prominence framework Bill into Parliament.

The Bill and Explanatory Memorandum are available on the Australian Parliament House website.


23 Dec 2022 10:00 AEDT
24 Feb 2023 17:00 AEDT

We invite you to tell us your views on this topic.

Please include:

  • contact name
  • organisation name, if applicable
  • contact details, including telephone number, postal and email addresses
  • confirmation whether or not your submission can be made public—published—or kept confidential.

All submissions to be made public need to meet the Digital Service Standard for accessibility. Any submission that does not meet this standard may be modified before being made public.

If your submission is to be made public, please ensure you do not include any personal information that you don't want to be published.

If your submission is confidential, please ensure each page of the submission is marked as confidential.

Please click on the 'Have your say now' button below to upload your submission.

This consultation is closed.

Australian Privacy Principle 5 Notice

Prominence Framework for Connected TV Devices

The Department of Infrastructure, Transport, Regional Development, Communications and the Arts (the department) is collecting information for the purposes of consultation to inform the development of a legislated prominence framework for connected TV devices in Australia, in accordance with the Privacy Act 1988.

The department will use this information to inform the development of the proposed framework and will store this information securely. It may be used by the department to make further contact with you about the review.

The department will not disclose information to third parties, except in the circumstances outlined below.

Submissions, in part or full, including the name of the author may be published on the department's website, unless the submission is confidential. Confidential submissions (including the author's name) will not be published. Private addresses and contact details will not be published or disclosed to any third parties unless required by law.

Submissions will only be treated as confidential if they are expressly stated to be confidential. Automatically generated confidentiality statements or disclaimers appended to an email do not suffice for this purpose. If you wish you make a confidential submission, you should indicate this by ensuring your submission is marked confidential.

Confidential submissions will be kept securely and will only be disclosed in the following circumstances:

  • in response to a request by a Commonwealth Minister
  • where required by a House or a Committee of the Parliament of the Commonwealth of Australia
  • where required by law.

The department may also disclose confidential submissions within the Commonwealth of Australia, including with other Commonwealth agencies, where necessary in the public interest.

Please note that in order to protect the personal privacy of individuals in accordance with the Privacy Act any submissions containing sensitive information, personal information or information which may reasonably be used to identify a person or group of people may not be published, even if not marked as confidential.

The department's privacy policy contains information regarding complaint handling processes and how to access and/or seek correction of personal information held by the department. The Privacy Officer can be contacted on 02 6274 6495 or by email:


A/Prof Ramon Lobato, Dr Alexa Scarlata and Dr Bruno Schivinski, RMIT University