MR 09: The feasibility of conducting an 'alternative transport' day in Brisbane

The project investigated the feasibility of an event which promotes the use of transport modes other than the private car. A participative event was considered necessary to draw attention to the promotion. The study considers the characteristics of the existing transport system and the likely demands placed on it by a promotion. The proposed promotion is an intensive media campaign culminating in a one-day event.

Type: Research and Analysis Report

Sub Type: Minor Report

Author(s): Blain Johnson—PPK

Topics: Campaigns

Publication Date: 01/04/92