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Greater Launceston Transformation Project


City of Launceston

Launceston, Tasmania

Project stage



Start date: 17 November 2017
End date: 28 February 2019

Project value

Australian Government funding:


  • Tasmanian Office of the Coordinator-General
  • West Tamar Council
  • Meander Valley Council
  • George Town Council
  • University of Tasmania
  • Telstra

Focus area

  • City and community planning
  • Innovation and economic development
  • Facility and services management (buildings, energy, waste, utilities)
  • Education and public health

Project type

  • Community engagement
  • Smart hub/precinct
  • Environmental monitoring
  • Smart governance
  • Start up and innovative entrepreneurialism
  • People movement

Technology type

  • Internet of Things
  • Network infrastructure
  • Data Management (Data platform, open data, data privacy and security, blockchains, standards)
  • 3D modeling
  • IT systems (interoperability)

Open data link

Project summary

The Greater Launceston Transformation project (GLTP) is a collaborative project of regional, state and national significance that uses new data, tools and technology to build our region’s capacity, with smart analytics to build better educational outcomes, new 3D Digital Twin to transform city planning processes, a community co-designed innovation framework and hub, a roadmap to build our intelligent city of the future and a plan for deployment of smart technology in industries of the future such as aged care and smart emergency response systems. Under the umbrella of the Launceston City Deal the GLTP is designed to use, create and share new data and knowledge to achieve maximum leverage from investments in the region.

The challenge

The Greater Launceston Transformation project (GLTP) aims to address regional challenges of economic growth, education attainment and social inclusion. We are challenging ourselves—to build a socially inclusive thriving community competing on a global stage. The GLTP enables collaboration across four local Councils, the State Government, higher education and the private sector to deliver outcomes across four main workstreams of; innovation, a digital city, education and employment pathways and digital opportunities for industry. The workstreams will deliver smart analytics to build better educational outcomes, new 3D virtual city modelling tools to transform city planning processes, a community co-designed innovation framework and hub, development of a roadmap to build our intelligent city of the future and planning the deployment of smart technology in industries of the future such as aged care and smart emergency response systems.


  1. 2D and 3D Digital City Models completed for Launceston, West Tamar, Meander Valley and George Town Councils—Four fully virtualised 3D models for participating councils, with scenario modelling functionality across population movement and density, 100 environmental and planning metrics, energy consumption by city block. Incorporates novel population mobility data and new analytic insights on vibrancy by local area by time of day, day of week, incorporates new satellite data providing detailed building heights, shapes and tree canopies for all vegetation over 2m.
  2. Education Analytics Report—Innovative analytics model developed to estimate expected rate of tertiary participation for each school.
  3. Skills Demand Report—Five and ten year projections of skill demand by industry by area in Northern Tasmania used to develop load profiles and course demand for higher education and insights to improve effectiveness of pathways to higher education.
  4. Development of a Community Innovation Framework—Identification of the existing innovation ecosystem and community co-design of the innovation framework to protect and nurture the early stages of innovation.
  5. Sister City discovery report and principles of global excellence—insights on the successful development of innovation and renewal from other cities, and national and international sister city options.
  6. Innovation Hub—Design of the initial operating model, innovation methodology and plan for prototyping for a regional Innovation Hub.
  7. People Movement Analytics Report—Novel analytic insights delivered on how workers, residents, visitors and students currently use the city. Delivery of insights into how major sporting and cultural events affect city life and economic activation.
  8. Intelligent Digital City Roadmap—Assessment of current state of digital city capacity of each council, including review of tools, technology and data completed.
  9. Prospective Student Decision Making report—New data developed on perspective student decision making pathways complete and linked to school performance model to assist in strategy development to improve education attainment.
  10. Innovation trial for aged care wearables—Delivery of recommendations and key findings on the impact that wearable technology has on service delivery efficiency and effectiveness, user experience and stakeholder perceptions and engagement.
  11. Smart Emergency Response System Design—Emergency response plans and technology review to provide a digital city roadmap for development. Completion of assessment of how intelligent digital city assets (such as 3D digital models) can be developed to improve effectiveness and efficiency of emergency response. The project also undertook analysis of Triple 0 data for the first time in Australia.


The overarching objective of the Greater Launceston Transformation Project was to establish tools and data sets for the purpose of improving the liveability and sustainability of our region. The 2D and 3D models and the data analytics generated within the models have provided the Councils and the State Government with an evidence based tool that can be deployed in city planning and will allow estimation of a significant range of environmental indicators and city performance that will contribute to improved planning and liveability outcomes for the region.

The spatial data insights derived from the people movement analytics and aged care wearables trial can be used by the Councils and the State Government to gain a greater understanding of the utility of community and social infrastructure in local areas which can be used for consideration in transport and access planning.

The innovation framework and innovation hub have established a shared innovation agenda for the region, mapped the innovation ecosystem within the region and documented a portfolio of innovation projects to be implemented in the region.

The standards and principles outlined within the intelligent digital city roadmap will improve the procurement processes for smart cities technology for all of the participating councils. The Smart Emergency Response System outlines strategic pathways for smart technologies to be added to existing government systems and identifies emerging technology that could be trialed and developed in Launceston.


Contact details

Name: Catherine Murdoch
Phone: 03 6777 2807