Digitisation in the Arts Sector
The Australian Broadband Advisory Council identified some examples of good practise in how the arts/cultural sector used the broadband to stay connected with artists and audiences.
Examples from the Arts/Cultural sector
The Biennale of Sydney had to close one week after opening to the public in March 2020. They worked with Google Arts and Culture to pivot and deliver elements of their Indigenous‑curated NIRIN experiences online, reaching large and new audiences.
WOW at Home Festival by Casula Powerhouse Arts Centre included a series of online videos and accompanying downloadable creativity pack for families to learn and create in lockdown.
The National Gallery of Victoria created interactive 3D virtual tours of its exhibitions for everyone to enjoy during lockdown.
The West Australian Symphony Orchestra renamed themselves the "West Australian Social Distancing Orchestra" and re-arranged musical works featuring musicians in isolation, including this collaboration with Perth rock band Birds of Tokyo.
Isol-Aid was a successful improvised Instagram music festival. Two editions each featured over 72 Australian bands playing live streamed 20-min sets in isolation.
The Geelong Arts Centre created the Geelong "Where Creativity meets at Home" page. The majority of this content is newly created and/or collated since March 2020.
Australian Chamber Orchestra created HomeCasts as a new COVID-19 program. Traditionally they have a fairly conservative audience group who attend live performances.
Art Gallery of NSW have considerable recordings of previous events. Their Gallery Video content is pretty extensive.
The Australian Ballet launched Ballet TV. They usually have a very traditional live audience so this is a big pivot for them.
Australian Museum have compiled online content and virtual tours know as Inside Out.
MuseumsVictoria – have created Museum at Home, to be enjoyed while the museum is temporarily closed.
The MuseumNext Australia conference was cancelled due to COVID-19, but the UK based organisers delivered a global four week online professional development program called Disrupt, charging UKP480 for registrations.
Some film festivals, for example, the Melbourne Film Festival, and cinemas, for example, the Golden Age in Sydney, began offering screenings online with a pay-per-view model through re-negotiated deals with distributors.
Internationally, big acts have been able to generate revenue through YouTube live streams and pay-per-view.
By late March 2020, 255,000 cultural events had been cancelled with an estimated revenue loss of $280 million, self-reported through I Lost My Gig initiative by the Australian Festivals Association and the Australian Music Industry Network.