Advertising and Market Research
The particulars of payments of $1,500 or more that the Department paid for market research and advertising in 2001- 02 are detailed below. All amounts exclude
goods and services tax and have been rounded to the nearest dollar.
No direct mail or polling organisations were contracted by the Department in 2001- 02
Table 33: Advertising and market research
| Agency |
Service provided |
Cost ($) |
|---|---|---|
ADVERTISING AGENCIES |
||
Singleton, Ogilvy and Mather |
Developed and implemented an advertising campaign to promote the Commonwealth Regional Information Service. |
828 626 |
Starcom Worldwide (Aust) Pty Ltd |
The Regional Policy Analysis Unit has developed a Regional Research Register that provides a wide range of details about relevant experienced researchers. Starcom were paid to arrange and place adverts calling for such details in eight major newspapers across Australia. |
8 329 |
Starcom Worldwide (Aust) Pty Ltd |
Advertise for submissions to the Review of the National Road Transport Commission. |
6 820 |
MARKET RESEARCH ORGANISATIONS |
||
Quantum Market Research |
Market tested advertising concepts developed for the Commonwealth Regional Information Campaign; tested taglines, concepts associated with Regional Statement. |
61 668 |
Quantum Market Research |
Market tested advertising concepts developed for the Commonwealth Regional Information Campaign; tested taglines, concepts associated with Regional Statement. |
239 140 |
MEDIA ADVERTISING ORGANISATIONS |
||
Eryl Morgan Publications Pty Ltd |
Double page feature in Local Government Focus, Internet article and weblink for the Black Spot Programme. |
4 795 |
Executive Media Pty Ltd |
Advertisement in Australian Government Products and Services Directory for the Black Spot Programme. |
2 723 |
Gippsland (ACC) |
Recruitment advertising for Gippsland, Victoria Sustainable Region Executive Officer in various regional newspapers. |
2 246* |
nga.net Pty Ltd |
Graduate recruitment advertising. |
4 067 |
Public Service and Merit Protection Commission |
Advertising in the Gazette. |
11 167 |
Starcom Worldwide (Aust) Pty Ltd |
Submissions about applications for aviation capacity. |
15 199 |
Starcom Worldwide (Aust) Pty Ltd |
Advertising for the Remote Air Service Subsidy Scheme expansion to include new communities. |
3 391 |
Starcom Worldwide (Aust) Pty Ltd |
Advertising for the Government's Programme to assist travellers stranded by the sudden cessation of Ansett Airlines services on 14 September 2001. |
152 846 |
Starcom Worldwide (Aust) Pty Ltd |
Advertising costs associated with the introduction of the Enroute Charges Scheme. |
11 060 |
Starcom Worldwide (Aust) Pty Ltd |
Advertising to recruit Sustainable Regions Executive Officers. |
20 343* |
Starcom Worldwide (Aust) Pty Ltd |
Advertising for expressions of interest and community consultation on Gippsland, Victoria Sustainable Region in various regional newspapers. |
2 214* |
Starcom Worldwide (Aust) Pty Ltd |
Advertisements calling for applications for the Wide Bay Burnett Structural Adjustment Package in various regional and metropolitan newspapers. |
4 558* |
Starcom Worldwide (Aust) Pty Ltd |
Departmental recruitment advertising. |
175 266 |
The Australian |
Tender advertisement for the Asia Pacific Economic Cooperation Project, Identification of Competency Standards for Perishable Goods Handling and Development of Training Programs. |
2 077 |
Note: * Staffing and recruitment advertising amounts have been aggregated and/or include payments under $1 500 |
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